Google’s Pay Per Click (PPC) VS Facebook Ads, which one can be beneficial for small businesses?

If you are running a business, you must be thinking about which digital marketing platform can provide the best return on investment (ROI). Your business needs to be promoted and advertised properly to get the required attention of customers. Google Ads or Facebook ads both are relevant platforms for advertising your business products and services. However, both of them are competitors.

Facebook Ads is a platform where paid social campaigns are posted to achieve business objectives and Google Ads display ads on the search result page. These platforms are both run by pay-per-click (PPC) ads. Both the channels have a separate identity and target users.

They are great options for any business to join the digital technological transformation. You have to decide which platform may fit into your budget. In the changing digital marketing world, it is very vital to invest in the correct ads.

Here we will be discussing which digital advertising platform can be best and why?

According to data available, 2021 registers a total number of over 3.96 billion people using social media worldwide. The average number of users using different digital platforms varies significantly. To be apt, the active monthly user’s Facebook has 2.6 billion and Google has 6.9 billion searches a day. With this data on record, we can successfully analyze the right platform for posting our advertisement as per our business requirements.

Before making any decision, we must ask ourselves questions that are mandatory to choose the right platforms.

— What is the budget you would like to invest in now?

— Who are your target audience?

— Which type of buyers would be buying my products?

— What will be the challenges?

— What shall motivate the buyers to purchase my products and services?

Most users are regularly available on these platforms in search of information or purchasing the required products. You have to capture the attention of your buyers depending on the age, income, demographics, lifestyle, gender, and many other factors that make your buyers’ persona.

You have to understand the unique characteristics and tastes of your buyers. Furthermore, you have to make the right decision to increase your ROI. When you fully clear the cloud about how much it will cost you to advertise on this platform, it becomes easy to make the best decision for your business.

What are the benefits of Google Ads?

Google helps you find the right customers in different ways. We are explaining it below to help you understand more about it.

Audience Reach: Google’s reach is vast, and it is increasing every day. Almost 36 percent of mobile phone users in India are using smartphones. It means there will be a vast transition taking place in the advertising and marketing space.

Active audience: There are a potential number of audiences looking for information actively. Through Google, you search for information through relevant keywords.

Formats of ads: There are different formats of ads that can be listed on Google such as Text ads, image ads, Video ads, Responsive search ads, App promotion ads, Showcase shopping ads, Call-only ads, and Product listing ads.

Open to any business and field: Anyone can publish posts on Google Ads. Google is open to any field. The options to secure a dominant position in SERPs are excellent.

Will Facebook Ads benefit you?

Opportunity to display visual ads: Visual content is gaining potential popularity among the masses. Facebook has a platform that helps you to place visually powerful messages that cater to huge audiences.

Catering to a greater audience: Almost everybody is on Facebook. We have already mentioned above the proportion of monthly users on Facebook. Moreover, 66 percent of audiences are daily active on Facebook, which is a huge number.

Mass Shareable content: The content is shared and liked on Facebook. The capacity to target the audience and capture their attention is huge on Facebook. This is very helpful for marketers to circulate content in a more targeted manner and drive business growth.

Artificial Intelligence (AI) of Facebook: Facebook has become one of the most powerful and successful businesses of our time. They are using some of the most important features like machine learning and deep learning. It helps them to understand their customers i.e. their likes and dislikes. AI helps to track the behaviors and interests of users.

A cost-effective platform for advertising: It is less expensive as compared to other platforms. Any growing organization can take the benefit of Facebook advertisement as it is quite effective.

Sufficient ROI: With the Facebook tools available, you will get an incredible return on investment.

Arya Media is a digital marketing agency and one of the best digital marketing companies in Kolkata that provides services to its customers. Please reach out to us at https://www.aryamedia.co.in/ as we are the best SEO service provider in India.